What my Facebook Friends Bring to the Table

I’m a pretty lucky guy in so many ways, but none more important than in the riches my Facebook friends—many of whom I’ve never met face-to-face, and many others who are old friends who share memories that go back a half a century or more—bring to my life.

How lucky am I? Well, let’s look at the span of your gifts, talents, and skills: 

There is a copywriter who is also a wonderful artist; there are actors and actresses and network television personalities (why they agreed to friend me I’ll never know, but I’m not knocking it); singers (I’m blessed with three of Country and Bluegrass’s best); world-class, Pulitzer-Prize-winning photographers whose work you’ve seen in Life, Time, Newsweek, National Geographic, the Post and many, many more pubs (I only aspire to reach their feet on their pedestals). There are writers and editors; mentors; models; executives; nurses; doctors; surgeons (yes, I know they are doctors, but they love to be called surgeons); and humanitarians. 

There are country folk who charm me with their beautiful mountaintop photography, and city-dwellers who actually understand how the NY subway system works. There are guitarists; community volunteers; audiobook narrators with incredible voices; great moms, super dads, nieces, and nephews; former government leaders; federal employees (who deserve every penny they get, and more recognition, too); dog lovers, cat lovers and bird lovers; one sheriff (but he’s a great one) and several federal law enforcement officers; retirees living the Parrot Head life; politicians (there are friend-worthy species of those, really); lobbyists (c’mon, it’s Washington for goodness sake). 

There are newspaper reporters and columnists (many of whom I’ve had the chance to voice when I record the Post for the Metropolitan Washington Ear); a Nashville record producer; audiobook producers and engineers who helped me launch the Dungeon studio; grade school and high school teachers; an Olympic long-distance runner; a biostatistician (still haven’t figured out exactly what he does, but he’s my son-in-law so I’d best get with the program); Cold War, Vietnam, and First Gulf War veterans, and veterans of Iraq and Afghanistan (can never have enough of any of those, for sure). 

There are also many military brats with whom I grew up and still share that unique bond. There are wounded warriors who I had the honor to photograph as they competed in the first Invictus Games in London, and whose courage in competition and in uniform sets a very high bar for the rest of us. There are Harley riders, serious-weapons collectors, artists, jewelry makers, a medium (but she knew I was going to put her in the list), a family of Aussies, including one notable U.S. transplant who, along with the beautiful Aleesha, helped increase Oz’s population by one amazing Arlo. 

There are passionate anti-nuke activists and advocates for our planet’s health; there are activists for veterans, animals, and freedom of speech. There are lawyers, a former spy (I can’t tell you who he/she is, but he/she is waaaay cool), a couple of college professors, a world-class economist, a woman who ran the best damn restaurant in Washington (and whose life story would make an amazing book), a Motion Picture Academy archivist, friends and classmates from the 60s who continue to do wonderful things with their lives and families, a Chihuahua breeder, a beautiful wife, three amazing children…whew, that is not a complete list, but you get the picture. 

My FB friends represent a broad span of religions (or not, as they choose), political viewpoints (a wide range in this category), a rainbow of races and sexual orientations, ages, educations, locations, economic standing. There are friends who have been married for 50+ years and others who are just getting started or who are about to walk down the aisle. There are cancer survivors, and those whose lives have been deeply touched by loss, and those who work hard to find cures. There are friends who believe that public service is a public trust (we need more of them). There are friends who seem to live just to brighten up the world around them (and you do).

But most of all, you are friends who decided to join me in Facebook, no coercion needed. By simply agreeing to be a part of my life in this oft-times wacky medium, you have enriched me more than you know—all of you have. 

We may have disagreed on many things, but we always returned to our core friendship.

I leave you with something I posted yesterday as a caption to the picture of a lone beach jogger looking out at a stormy Atlantic Ocean:

“Once in a while, give yourself over to the power of something much bigger than yourself. That doesn't mean you can't enjoy it, or wonder at it, or even be a bit fearful of it. It just means there are things in this world over which we simply have no control, but which may reveal themselves to have meaning in, or to, our lives. So open your mind to the experience, and let it carry you along for the ride.”

You’re a good bunch, and I wish you a Merry Christmas, (or the holiday of your choice), and a joyous and successful New Year.

Your very lucky friend, Jim.

Give the Gift Of Your Voice: It's A Gift That Will Keep On Giving

As Christmas and all the related holidays approach, and we sort through lists of needs and wants for ourselves and our friends, family, colleagues and others, I offer up a particular need that many of my DC-area friends may be able to fulfill with little more than a drive across town, or a few hours from your home. It is also a gift that can be made possible from any place in the country.

Learning Ally, https://www.learningally.org/, provides an audiobook service to students with dyslexia and other learning disabilities, through the services of volunteer audiobook readers around the country. I've been a reader for Learning Ally for several years, and, as someone who lost his vision for nearly a year when I was a boy, I appreciate the wonderful sound of someone reading a book aloud to make the unseen, or difficult-to-see world of words come alive.

Dyslexia robs a person of the pure pleasure of reading by imposing restraining bonds of frustration and feelings of failure. I've seen that in my own family, and it is a terrible burden on the dyslexic who is desperate to break what seems to be an unbreakable code. It not only affects the dyslexic, it influences their families, their teachers, their employers.

Through Learning Ally, books of all kinds--textbooks, children's books, historic novels, biographies, adventures, technical books, foreign language books, books, books, books--are read by volunteers whose work benefits dyslexics and other persons strapped with a learning disability, by providing them the ability to finally understanding and comprehend a vast library of written material previously locked away.

You, my blog friends, and particularly those of you who already have a home recording studio or similarly quiet space suitable for narration tasks (listen up, Listen 2 a Book readers), can be a part of Learning Ally's "Virtual Studio" and give a wonderful gift to students of all ages, and to anyone with dyslexia or a learning/reading disability. If you would like more information, or if you want to sign up, please send me a note at jim@audiobymoore.com,  and I will give you the email address of the Learning Ally producer here in Washington. He would love to talk to you.

Diary of an Audiobook Narrator, Guest Blog by Daniela Acitelli

I am absolutely delighted to have as a guest blogger Daniela Acitelli, a wonderful audiobook narrator who just happens to live on the other side of the pond in England. Daniela and I met through our mutual producer, Steven Jay Cohen of Listen2aBook, but she and I also are linked through Bee Audio. I've been enjoying Daniela's books and her perfect delivery, and I thought it would be a nice break to invite Daniela to talk about her narration journey. If you are new to audiobook recording, Daniela's words will give you heart to keep on going (practice, practice, practice). If you are a seasoned narrator, you will see the path you once took on your way to success. Take it away, Daniela: 

Diary of an Audiobook Narrator

I am an audiobook narrator. I wake up every day and remind myself of that now. It still feels exciting and wonderful. I began this journey about one and a half years ago building my home studio and regularly recording and producing audiobooks.

I did have experience. I had an acting background, worked as a voiceover artist and had recorded audiobooks for the Royal National Institute of Blind People but I always had a day job. A job that I hated with every fiber of my being but that nevertheless allowed me to pay my mortgage. There are no words to describe the excitement and terror of making the decision to become self-employed and never again working a traditional 9-5 job.

I was prepared for all the things they warn you about, for the lack of structure and routine, for the insecurity about income and even for the artist angst which is par for the course in any career that requires you to ‘put your soul on the line’. The one thing I wasn’t prepared for was the journey. I thought that my new career progression would follow a linear route. I thought that I’d wake up every day and work as hard as I could and read and study and learn and soon I would be climbing the notoriously steep ladder on the way to becoming a full time audio book narrator.

I hired a coach, I read blogs, I signed up for every training there was, I got one on one vocal training and advice on the best studio set up possible. I was shocked at how hard this career actually is. I couldn’t believe how much discipline it took to stand for 6 hours completely focused on every detail while still acting and imbuing a manuscript with the right amount of emotion. I was even less prepared for the production side of things which followed, the massive ‘time suck’ of editing and proofing. 

Then once you’re done and proud/terrified you present this product, this creation that you’ve loved and hated and laboured over and you wait. You log on to Audible more times than is healthy. You read your reviews, you want to hug the people that say really wonderful things about you, then you want to cry when you read the horrible reviews. When someone say’s, and I quote, ‘she should never be allowed to read a book again’, you feel as if you want to quit right then and there.

Every time some new struggle presented itself I would feel lost and insecure but I would keep going because this was it, this was plan A. and there wasn’t a plan B. There was the challenge of learning to edit and master properly. I had help from a wonderful editor and I signed up for the Bee Audio course but at the end of the day I was on my own in a studio completely lost. 

Now that I look back on it I can’t believe how easy it is. It was the same for reviews. Now I just deal with them as part of the business and they don’t affect me at all, the good or the bad, but at the time it felt like it was the end of the world. I wish I could bottle this feeling of confidence. I wish I could just study enough that I could avoid the lows and the misery that seems to come with every new learning curve. When I first signed up with my coach he tried to tell me to just practice, practice, practice. I listened to every word he said and tried to figure it out so I could be the best but in the end you can’t ‘figure it out’ it’s the practice. There’s nothing anyone can teach me that will get me where I want to go and there isn’t even an end destination this is it, the journey, the practice. This is the process of honing my craft.

The thing about honing your craft that no one ever tells you is this. If it’s comfortable you’re not learning much. When I look back on my lowest moments through this journey of becoming a narrator they each preceded a leap in my understanding and abilities. It’s like when you work out and for the next two days you are in pain. That soreness is your body rebuilding itself and becoming stronger. You know that to get that gain you have to feel the discomfort (okay the agony) to come out on the other side a little stronger, a little better. 

So now I’m strapped in and prepared for the journey. I shall weather the storms and try to remind myself the next time I feel like ‘I’ll never work again’ or ‘what was I thinking I can’t stand the sound of my own voice’ that I’m building a muscle and that I should welcome these times because they mean I’m getting better. 

The reward for this job isn’t in the reviews or booking the great projects. The reward for this job is in the practice. The reward for this job is being entrusted with interpreting an author’s words, with bringing their world to life. The reward for this job is the agony and the wonderful feeling when you look back and realise you’re a stronger and better narrator than you were. So practice, practice, practice.

Daniela Acitelli

www.danielaacitelli.co.uk

The Art of the Cover, Part 2

Bringing it all together. You've got the artwork, now what?

Working with my designer, Charlotte Moore, we arrived at the cover for The Reluctant Dragon in stages, from sketch (far left), to the almost finished version. 

In all his glory, the complete The Reluctant Dragon audiobook cover by Charlotte Moore 

Topics in this blog:

• Sketching the cover
• Downloading and working with photos and art
• Specifications
• Rectangles to squares--a most important journey
• Using your own art or photographs

Just a reminder: this blog series is aimed at narrators who have taken on the responsibility of creating the completed cover for their public domain audiobooks, as is often the case with narrators working with Listen2aBook. The material covered in these blogs is not restricted to just one publisher, and there may be other publishers who welcome a complete audiobook package—from narration, to mastering, to completed covers for submission to Audible or another online audiobook distributors. I refer to Listen2aBook because I’ve been successfully narrating for L2aB for more than a year now, and I’ve enjoyed the total process of working with Steven Jay Cohen who has helped me move my last five books to Audible.

In the last blog, I talked about finding artwork, graphics, or photographs (or all three) suitable for the cover of your public domain audiobook. Now it’s time to begin assembling the several components of a memorable, sales-inspiring, cover.

Paper and Pencil

Sketch out your cover with pencil and paper before you open up your design program. You don’t need to be overly artsy or detailed at this stage; you’re just looking to organize your thoughts and visualize the general cover design. Draw a good-sized square—I’d recommend two squares per sheet of regular printer paper, so that’s two 5”x5” squares—and quickly sketch in the basic shapes of the artwork you’re considering for the cover. And I mean quickly. 

Don’t obsess over the sketch. You just want the key elements down on the paper so you can figure out the best placement for the title and your own credit line. Keep in mind that your cover needs to be distinguishable from a distance of three feet.

Tip #1: The Yardstick Standard

Just for giggles, find a yardstick and hold it up between your face and the screen on your laptop or desktop monitor. Now, look at images or texts on the screen and see which ones are easy to read or discern from a yard away, and which ones have elements too small to pick out. If you have to strain to figure out what is actually in an image, that tells you that your cover had better be easy to figure out from the same distance.

Cocktail Napkin Trick

If all else fails, and you get stuck on the drawing, pretend you’re at a restaurant or bar, and you’ve got a minute or two to sketch an idea out for someone sitting with you at the table. You grab a cocktail napkin or one of those square cork coasters, and sketch the basics of the cover. That’s the designer’s version of the 30-second elevator speech.

Squaring a Rectangle

You will find very quickly that some of the elements you want to place within the square cover’s borders are rectangles—like a sweeping landscape of mountains, or an image of a spiral galaxy, or wide cityscape, or the full width grill of a car—and you will have to make a decision: use the image as is, which will limit it in size on your square (and make it harder to recognize in the Audible version); or crop the image. 

When I was designing the cover for The Virginian, I used a photograph I’d taken of the Front Range of the Rocky Mountains at sunset. As you can see below, it is definitely a rectangular image. But I really wanted to use it for the cover of the Western novel, so I made the decision to lop off about a third of the right side of the picture and a bit of the left to get to my square format.

One of the difficult parts of this cover was the font selection for the title. I worked closely with Brian Lee, a terrific designer in Raleigh, NC, to declutter my original font choice, and clean up the overall image. Brian's advice was to go with a classic font for the title, and drop the distracting graphics. In addition, he massaged the lower portion of the mountain picture to add an intensity to the darker areas that was lacking in the original. This is a classic example of how working with a designer can polish an otherwise amateur product. 

Three stages in the early layouts from a rectangular image, far left, to a square format. 

And here's the final cover as displayed on Audible

This version is about as simple as I could get. 

If you really need the entire rectangular element either because you are totally wedded to it, or because any cropping would take away from its visual message, just understand that when you place it, you will need to do something about the empty space that will remain in the square. The solution could be as simple as putting in a background color or pattern that works with the image, or using the open space for your title and credits or additional images or art elements. 

In the series of images below, I was trying to find one that would best portray key elements of the F. Scott Fitzgerald novel, This Side of Paradise, about a young man's journey from boyhood and Princeton, all the while navigating the tortuous world of love and loss. I had sketched out something that had one of Princeton's major buildings, but it was too tall and lacked a message by itself. Then I looked at drawings by C.D. Gibson, a noted artist of the time (famous for his Gibson Girls), and began narrowing my hunt until I found a horizontal panel that could be cropped to a tight square (final frame). By hand-coloring the image in Photoshop, and adding the title in a big, bold, shadowed font, my original idea became the Audible cover. 

These panels represent a long search for the right image to begin the cover design process. From the tall rectangle of Princeton, to the busy horizontal rectangle of two lovers, to the square format, the goal was to simplify and honor the theme of the book

This exercise has three benefits:

• It will simplify your thoughts about the cover;
• It forces you to work in a square;
• It will give you something to share with a designer should you go in that direction.

Although my own assembly workflow takes place using Photoshop CC, the drag-and-drop and sizing techniques are pretty much universal among graphic arts software—even basic ones. There are a couple of caveats, so let’s deal with those right off the bat:

1.  Image Size. Big is not only good, it is required. That tiny 147KB thumbnail image, with a resolution of 72 pixels per inch (ppi) you pulled up in a Google search might work on your laptop screen, or on your phone, but it will not stand up to Audible’s standards. Your completed cover is going to be 2400 pixels by 2400 pixels at a minimum resolution of 100 ppi. That’s a file that can range from 6-16MB, uncompressed, to anywhere from 1.5MB to 4MB compressed as a jpeg. When you are selecting your art, think big; you can always scale a photo or piece of artwork down from huge to modest, but you can’t expect something tiny to withstand significant enlargement.

2. Resolution. Be consistent in image resolution. When you begin sizing your photos or art, make sure all the elements you work with share the same ppi resolution. All my cover art elements are 100 ppi images. If I were making the images for sale as 20” x 40” posters, for example, the resolution would be much higher, 400 ppi at minimum, and probably much more. An audiobook cover is relatively tiny compared to that, but it still has to stand on-screen scrutiny and be readable from a distance of three feet. If you are working with a picture that is 100 ppi that you place with an art image that is, say, 150 ppi, the two elements will conflict with each other as you place them, scale them, or otherwise manipulate them. Whether you choose 100 ppi or 150 ppi or higher, stick to one resolution setting all the way through.

Tip #2: If you decide to work with a designer, be sure to impart these directives about size and resolution to him or her before they get started with their layouts. Few things will tick off a designer more than finding out that there were standards that had to be met right at the beginning.

Using your own art or photographs—with one caution

There are no rules against using your own art or photographs for your audiobook cover. The obvious advantage is that you own the work and are thus exempt, to a point, from the whole copyright issue. To a point. You still need to be very careful that your cover design, using your own photograph, does not include recognizable images of living persons from whom you have not gotten a model release. This means anyone who can be easily recognized in the photo—your Aunt Sarah, your office baseball team colleagues, a woman standing by the Lincoln Memorial in Washington, a photogenic Nebraska farmer, a colorful busker on a street corner in L.A.—will have to agree, via a model release, to your use of their image.

Let’s say you’ve just completed narrating a lovely book about babies, and you decide that the cover would pop with that great picture you took the other day of your neighbor’s six-month-old boy. Your neighbor loves the idea, and says, “Sure, that’s a wonderful shot, go ahead.” Get it in writing. I know Audible requires proof of a model release, and you should proceed on the assumption that all publishers will require similar proof.  

The other sticking point concerns recognizable properties with logos or other trademark signs on them. A New York cityscape featuring many buildings is pretty generic and probably okay to use on your cover; a picture of a hot little café down in Greenwich Village, with the restaurant’s name over the door, is subject to copyright and you need permission to use that picture on your audiobook cover. Just use common sense; put yourself in the shoes of the person whose picture you like, or the owner of the business you photographed, and ask yourself if you would want that image to be out on the Internet without written permission.

Coming Up Next

In the next installment of But What If I’m Write? I’ll address the subject of titles and the typefaces (fonts) that can really draw a potential buyer to your audiobook. You may not be able to change your audiobook’s title, but you most certainly can give it the star treatment when it comes to laying out your very own cover. 

The Art of the Cover, Public Domain Version

This week’s blog is the first of a three-part series about finding or creating the right art for the cover of your public-domain audiobook. While most of my comments are based on my own cover art for five public domain audiobooks produced by Listen2aBook, the ideas behind selecting art that will give your audiobook that first good impression are universal.

 Here’s my theory on the whole create-your-cover thing: The 30-second elevator pitch

Because you have studied the book, taken notes (see the September 10 blog), and nurtured the story with your voice, proofing, editing, and mastering, you know every character, every scene, and, most important, the very idea of the book. You know in your sleep what the cover possibilities are. If there are strong characters who have carried the plot along from start to finish, you can see their faces—there’s a cover. If the story is sweeping and epic, you can picture the landscapes or locales that provide the story’s background—there’s a cover. If the book delves into the intellect and the world of ideas, religion, government, there are images that call to mind those very concepts—those are cover ideas. Reduce all the elements of the story to a 30-second elevator pitch and describe your audiobook to your passenger. There’s the core of your cover.

Why should you be in control of your own art? 

• First impressions count. Great cover art may not, by itself, sell your audiobook; but mediocre or murky cover art will do nothing to encourage customers to buy.

• Just as the beauty of narrating public domain books is not worrying about publication rights, gathering public domain artwork to match your audiobook is equally hassle-free. 

• It’s creative. It gives you a ton of control over how your book will be seen in a very competitive market, and because you form such a close relationship with the book’s subject matter, you’ll probably already have some idea of what the cover should look like by the time you complete the narration. 

• It’s a matter of dollars and cents. If you can pull the art together, you can minimize or eliminate the expenses of hiring a designer, and in a royalty market, every cent you can save upfront improves your cash flow down the road.

• It’s gratifying. When my first public domain book, The Virginian: A Horseman of the Plains, made it to Audible, I felt an extra pump just looking at a cover I’d designed. It felt like there was more ownership of the audiobook, and it was a great feeling.

My First Public Domain Audiobook

You don’t have to be an artsy designer type to create your own cover art.

What you need is a sense of what you would want to see on the cover of your audiobook. I won’t minimize the value of bringing design and artistic abilities to the process, but if you are competent at downloading photos or graphics, sizing images with your favorite program, and if you like playing with typefaces, you can produce your own audiobook cover art. Really.

You really don’t need Photoshop to create your cover art.

I promise you, you don’t. I use Photoshop CC because I’ve been a Photoshop user as a professional and in retirement for 25 years, and I am invested in it as a photographer and designer. But, as these alternatives suggested by creativeblog.com and gizmodo.com and beebom.com indicate, there are perfectly suitable graphics programs that offer all the tools you’ll need to do your own cover art.

If you do want to work with a designer, you can help reduce your costs.

By knowing what you want your cover to look like, and by having already selected some images and typefaces (fonts), you can compress the design stage and the time you spend working with a designer. Of the five covers covered in this blog, The Reluctant Dragon was completely produced by my daughter, Charlotte, an artist/designer; The Virginian was a blending of a photograph of mine and the fine-tuning of a designer who came up with the most appropriate typeface; and three of the covers--The Lincoln Trio, This Side of Paradise, and The Beautiful and Damned--incorporated public-domain images or artwork I either photographed or downloaded to which I added typefaces appropriate to the books’ titles and credits.

Cover Art by Charlotte Moore

To choose new or retrieve from the distant past?

Let’s define public domain in two categories: Contemporary photos and images that have been released to the public by their still-living creators; and photographs and images dating back more than 70+ years (before 1923), for which the copyrights have expired and the creators are no more. For a more detailed (but easy to read) explanation of what constitutes a public domain work, take a look at Public Domain Sherpa.

Free-but-really-not-for-free public domain images (New)

There are recently-created public domain images all across the Web, and whether you choose to go diving deep into your favorite search engine for public domain images, or visit or subscribe to public domain image suppliers like Pixabay or Public Domain Pictures, there are literally millions of pictures available to you. I haven’t explored all the public domain image sites, but I have found that while quite a few offer a “free” download option for their images, they often promote a subscription-with-fee upgrade for higher resolutions versions of the free images.

However…and this is a biggie…you are responsible for making sure there are no copyright or other rights issues attached to the image. Reputable web-based companies that provide catalogues of public domain pictures or graphics will say they are covered by a Creative Commons or a Public Copyright license which is, in theory, an okay by the creator of the image to download the work. It behooves (good word) you to be cautious and confirm the free-use of any image you download for commercial purposes (like an audiobook cover).

Tip #1: It is possible that the creator of a Creative Commons image requires a credit line on the image, so check carefully before you proceed.

Really for free public domain images (Distant Past)

On my desk here in the Dungeon rests a rather weighty 113-year-old art portfolio, titled EIGHTY DRAWINGS INCLUDING THE WEAKER SEX: THE STORY OF A SUSCEPTIBLE BACHELOR BY C.D. GIBSON. Yep, the same Charles Dana Gibson who gave the world The Gibson Girl. The book is a first printing, and more than qualifies as a public domain source. The book has been in the family since Charles Gibson gave it to my great grandfather shortly after the portfolio was published.

When I was narrating F. Scott Fitzgerald’s This Side of Paradise, which takes place in the 1900-1910s, I read a description in an early chapter of the protagonist’s first day at Princeton when he stops by a college store and sees through the front window, “…prints of Gibson Girls that lined the walls.” And because the book’s hero, Amory Blaine, is constantly falling in and out of relationships with beautiful women of that era, the Gibson Girl ideal is sustained throughout the story. I am fortunate to have a 113-year-old reference source right at hand, but if I’d not had the book, and still wanted the Gibson Girl image, it was no further away than a quick Google search of “Gibson Girl images’ (see screenshot below).

Original Art from a 113-Year-Old Portfolio
Colorization and Title by Me

Public Domain from the Public Records

In my search for images to illustrate the cover of The Lincoln Trio: Abraham Lincoln’s Three Greatest Speeches, I turned to Google and found a photograph of Lincoln delivering his Second Inaugural address (one of the three speeches narrated in the audiobook). I specifically chose the image from the Library of Congress (LOC) because it comes from a trusted public source—not that I needed to worry about a public domain rights question for a 150-year-old photograph, but caution is a good thing when it comes to the use of images.

Image from the Library of Congress

Tip #2: Whenever you can source an image through a respected public records site like the Library of Congress, you can be pretty sure you’re getting the real deal.

Tip #3: Download the largest image possible. Audiobook covers need to be sized to 2400 x 2400 pixels, at a screen resolution no less than 72 dots or pixels per inch (dpi).

Public Domain from the past (and free) 

Sometimes, the artwork you want for your cover is actual artwork—a drawing, an oil painting, a watercolor, a sculpture, maybe even cave art. Common sense, and U.S. copyright law, suggests that if the art was published prior to 1923, it’s probably available for free. Such was the case for my cover of The Beautiful and Damned, which features the art of Neysa McMein, an early 20^th century artist known for her covers of major magazines of the day. This particular image, painted and published in 1916, matched perfectly the mid-date of the novel, and portrays a young woman who, to my way of thinking, represents the heroine of the story.  Even though McMein died in 1949, the artwork, published in 1916, is fair game for downloading and repurposing as cover art for an audiobook.

Public Domain Art From 1916

Some caveats about public domain works.

It is incumbent on you, the end-user of the work, to be certain it is in the public domain. A 2016 photograph of an 1890 painting of Big Ben in London, no matter how generic in appearance, is a protected work even though the painting itself is not protected. Unless that photograph is part of a government collection made available to the public, or the creator of the photograph has released it under Creative Commons, or the photograph was made prior to 1923, you should consider skipping it (or, fly to London and take your own picture). Also, if the work of art or photograph, even if published prior to 1923, features a still-living and recognizable person, you should tread carefully when considering using the image for an audiobook cover.

Coming Up in But What If I’m Write?

• Downloading and working with artwork for your audiobook cover
• Specifications
• Using your own art or photographs
• Selecting typefaces
• Positioning the Title
• Adding credit lines

Selecting the Sales Sample for Your Audiobook

The Beautiful and Damned Sample’s Waveform

One of the trickier tasks to accomplish once you’ve mastered your audiobook, is selecting a sample clip to append to the image of your book on Audible or any other audiobook publication website. It sounds so simple, but once you get into your book and own certain characters, when you’ve described grand and glorious landscapes, or when you help your listener sneak around dark corridors of a suspenseful plot, picking out one snapshot-like snippet of the story becomes a real challenge.

Let’s be frank here: The reason the clip exists is to hook a buyer for your audiobook. There are other narrator-fisherpersons on the publishing dock, casting their samples out in the hopes of snagging a passing fish…er… sale. Here is the Audible search results page for my just-released audiobook, The Beautiful and Damned. I'm down at the bottom, and it's a long way up to the top if sales don't happen. 

The Beautiful and Damned

Take Good Notes

Remember when your parents, teachers, or professors told you to take good notes? If you did, you know they paid off when it came down to finals. The same holds true in audiobook narration and in the selection of a sample for sales. 

Because I like to record medium-length audiobooks—anywhere from 9-15 hours long—finding a three- to five-minute clip requires extensive note-taking throughout the narration process. Although my reading source during narration is usually a PDF of the book displayed on a monitor adjacent to my DAW (digital audio workplace) monitor, I keep a hard copy of the book next to my keyboard, placing sticky tabs on pages with unusual pronunciations, special effects possibilities, character characteristics, and passages with potential for clips. And I must admit to the heresy of writing directly on the pages of the book!

(Tip #1: Buy a used copy, or at least a cheap copy, online. Be sure it matches the version you're narrating. Hardbacks are easier to markup, but paperbacks cost less.)

Don't be afraid to mark up a hard copy of your book

Plot-Driven Sample

In selecting the clip from F. Scott Fitzgerald’s The Beautiful and Damned, I chose a point in the lives of the book’s two key characters, Anthony Patch and Gloria Gilbert, in the run-up to their full-blown relationship.

Think of yourself as the director of a play, with notes for characters and scenes 

Having read the book twice before beginning the narration, I had a pretty good idea of what characters I wanted a sample to include and what stage in the story the clip should describe. I chose a point near the end of the concluding half of chapter two, a point at which the two lead players were just beginning to show their characters to each other and to the reader. The setting is the Marathon, a New York City jazz-café on Broadway, described by Fitzgerald as, ‘[A]n unsung palace of pleasure,” where the inhabitants are, “…very rich and the very poor, the very dashing and the very criminal….” 

Harvard graduate Anthony, 25, the novel’s tragic male protagonist is seated at a table with the beautiful 22-year-old Gloria. She is fascinated by the circus of customers surrounding their table, and as Anthony watches her take it all in he finds himself completely enraptured by her loveliness and her excitement at the music, the dancers, and the swirl of life around them. He is astonished by her reaction to the scene before them: “I belong here,” she murmured. “I’m like these people.” Although the sample is only five minutes out of 15 hours of audio, it should be enough to intrigue someone who is considering purchasing the audiobook.

(Tip #2: A sample without dialogue, or with very little dialogue, can work if the scene itself has enough plot-foreshadowing elements to lead the listener to want more.)

The Reluctant Dragon

Voice acting Sample

If your goal is to use the sample to highlight your range of vocal characterization, then grabbing a few minutes of back-and-forth among the story’s key players, as with this light-hearted sample of a three-way conversation between the Boy, the Dragon, and St. George, from Kenneth Grahame’s The Reluctant Dragon, will showcase your voice acting skills in just a few minutes. This particular book is only 56 minutes long, so a clip like this one represents nearly all of the major characters in just a single sample. I selected this clip because the characters themselves describe the whole point of the story in one scene: St. George has been called to a small English village to confront a troublesome dragon. The dragon, a poetry-spouting, fire-breathing beast, has been befriended by a young boy, who is trying to keep the dragon out of harm’s way, while, at the same time, appeasing St. George and the villagers.

When I first volunteered to narrate the public domain book for Listen2aBook, I’d forgotten how many versions of the book were out there, and how many different voices had brought the story to life over the past 70+ years. The Boy was not too difficult: a light, confident, upper register voice would be fine. St. George’s voice fell well within my own natural range between baritone and bass; I just had to give him a bit of gravitas (I imagined I was giving a fatherly “the talk” to my own children). The Dragon, the star of the book, was ultimately given over to a W.C. Fields treatment, but not in a ridiculous way; he’s a sensitive guy, well-read, and thoughtful.

Owen Wister's Epic Western, The Virginian

The Sweeping Story Sample

If your book is sweeping or epic in nature, covering years of territory and a broad cast of characters, then you really have to work at isolating a sample that will encourage a listener to buy the book because they are so intrigued by the chosen character or characters, or the scene-setting descriptions that they feel compelled to hear more. With the Virginian: A Horseman of the Plains, a public domain novel by Owen Wister, the 19th-century story spans half-a continent, disparate cultures, and years of plot in a tale of a cowboy and a schoolmarm, a wise old western judge, a Bennington, Vermont great aunt, and a black-hatted villain named Trampas. The Virginian’s sample is pulled from the opening chapter as the unnamed storyteller describes a tense poker game in a bar in Medicine Bow, Wyoming. It is the first meeting of the Virginian and Trampas, and it sets the stage for the bitterness, violence, and final showdown that drives the story along.

(Tip #3: Be sure to treat an anonymous narrator—particularly one who is a first-person character—with the same enthusiasm you give to your main players. Anonymous though they may be, they are still very much a part of the story)

Wrapping It Up

Selecting a sample for your audiobook’s sales pitch can be challenging, but it’s not a Sophie’s Choice. Yes, you will wonder after you sent the whole audio package off to your publisher or producer if maybe you should have chosen a different clip. It’s quite likely that you’ll open up the book, or the audio files and think you’ve found something much better. “Drat!” will be your first reaction (okay, maybe not Drat, but those are the four letters I chose). You may wonder if the clip is too long, too short, too this or too that. If you did your groundwork, took notes as you went along, considered the plot elements and flow of the book, and then went with what you felt best portrayed your narration skills and would capture the attention of a potential buyer, you did your job. Put the second-guessing aside and get started on your next book.